Raina Cox
junior COPYWRITER
Nice to meet you! I'm an Ad Creative with Digital Marketing experience as well. Help me spoil my cat and fund my coffee addiction.
advertising
Other stuff
Marketing
Graphic Design
The End is just the beginning
I’m Raina, an advertising creative with experience in copywriting.I have a passion for telling stories, and outside of advertising I express it through my hobbies in writing stories, drawing, and even sewing. Anything can be used to tell a story, and I want my career to be one of those things.With a word count of at least 701k for one personal project I worked on from the end of middle school to the end of high school, with other projects with many more thousands of words to add onto that, I have to say that the math doesn’t lie. I intend to write until I drop, and I have proven that again and again.
London Calling
A magazine spread for my Graphic Design class. This magazine is for people who have an interest in graphic design, with specific guidance to not just make it look like a typical vacation magazine. I used the provided photographs and articles as well as the Adobe Suite, to make 6 pages of design. Click on the photo to view the PDF.
avenue on college
A billboard ad for an apartment complex in my college town. I decided to go for a more lateral design at the last minute, due to most other proposals including photographs of the apartment or rooms. Not to mention the picture I had been given was very low resolution, and I knew I could make it better. I struggled with what colors should be which shape, but decided on this when I remembered that the topic of college night life had come up during my group's discussion.
kehe competition
Click the pic to see the full presentation with speaker notes. This was a competition entry to help the food distributor KeHe provide fresh and organic products to food deserts. Unfortunately I didn't win, but I learned a lot, and the time crunch of getting it out there was a valuable experience.
Contact
Charity Water project
Click the picture for a full look at the presentation. This is a project I worked on at the end of my time with Global Career Accelerator. I made a marketing campaign for a project with Charity Water, with the goal of getting college students to donate more to their monthly donation program, The Spring. I enjoyed the chance to propose a project to the organization, and learning about the good work that they do.
Bapu Teahouse campaign
My final project for my Strategic Advertising Class. I had to make a campaign for an independent business near IU. I chose Bapu Fresh. I performed a site visit and realized they were doing a Loyalty Card, and combined that with the insight that tea drinkers drink tea often as part of a routine. I based the style of the ad on the chalk drawings on the walls of the restaurant.
In total I made two outdoor ads, a landing page, a Twitter and Instagram Ad, and the storyboard for a TikTok ad.
Current Resume
[email protected] • linkedin.com/in/raina-marie-cox
Education
Indiana University - Bachelor of Arts Media Advertising, 3.623/ 4.000___________________________May 2026
ADVERTISING EXPERIENCE
The Global Career Accelerator | Charity Water Project__________________________________________________Nov 2025• Organized a marketing strategy for getting college students to donate to Charity Water’s Spring, using the marketing brief and brand videos to define an objective and maintain brand image.
• Distributed information about The Spring using Facebook Marketplace, representing the charity using their brand pillars.
• Wrote copy that encouraged students to donate without feeling pressured to give a certain amount, helping to build Charity Water’s reputation with the target audience.
Strategic Content Development Class | Bapu Teahouse Campaign Project_______________________Nov 2025• Identified brand story during a site visit to establish Bapu’s mission, observing surroundings and taking notes, resulting in 500 words of research for a creative brief.
• Strategized a creative brief with gathered research from Mintel, using insight about tea drinker habits from a marketing research website, resulting in one clear and concise brief containing an objective to raise store traffic by 10%.
• Created content for TikTok, Instagram, Twitter, Spotify, and bus stop ads by using the customer persona and brainstorming concepts, utilizing Adobe Creative Suite, resulting in a unified ad campaign.
Adopt Don’t Shop PSA Project | Strategic Content Development Class____________________________Nov 2025• Developed a creative brief with insight about how pet shelters are more useful for understanding a pet's personality before you bring them home, resulting in an effective psa about adopting.
• Implemented an attitude and tone based on this insight, writing in a memorable tone, resulting in an Instagram ad with compelling body copy.
• Created one Instagram ad and a landing page mockup designed to achieve the brief’s objective: increasing animal shelter website traffic by 15%
The Avenue on College Project | Strategic Content Development Class____________________________Oct 2025• Refined a billboard ad to make the design more lateral, moving it closer to being a final product using Adobe Suite, resulting in a more effective advertisement.
• Produced a creative brief in a work-based project, resulting in one clear product feature message about The Avenue on College.
• Assisted group, communicating concerns with the previous iterations of the deliverable, resulting in improved work.
SKILLS
Content Creation, Social Media, Graphic Design, Photo Editing, Adobe Suite, Brand Storytelling, AI
Olipop - Farm to Fresh soda
Olipop is a modern soda brand that reimagines the classic fizzy drink experience with a healthy twist. Positioned as a gut-friendly alternative to traditional sodas, Olipop combines nostalgic flavors with a blend of prebiotics, botanicals, and plant fibers to support digestive health. Our team needed to inspire consumers to see Olipop as both delicious like classic beloved sodas, and the pinnacle of modern wellness. To do this we came up with Farm to Fresh Soda, promoting that these sodas taste just like their natural counterparts, as though picked fresh from the vine, while also highlighting the soda as being healthy like farm to fresh ingredients.
Teammates were Ryan Wagner and Caitlin Givand
Akko - What makes you whole
Print executions of people missing different devices and how it makes their lives feel emptier and sadder.
Instagram Story describing a scenario in which they have lost their phone and thus a part of themselves, and how things would be better with Akko.
billboard
A person is missing their device while going about their life, feeling emptier because of it as their phone is so important.
nontraditional
A camera that takes a picture of a person using the campaign hole in their chest
AKKO is a device protection service that offers affordable insurance coverage for phones, laptops, tablets, and a wide range of personal electronics and belongings against accidental damage, theft, loss, and mechanical breakdowns. Our problem to solve was making consumers feel that having device protection was an essential part of their lives by making them feel that “When your device is gone, your world is gone.” To do this, we came up with “What Makes You Whole,” showing that when your device is gone, it feels like a part of you is literally missing.
Teammates were Ryan Wagner and Caitlin Givand
My blog
An area for writing about things that interest me, or thing that I am working on.
Hi! Welcome to my blog. If you know me in person, you know my name, but if we aren’t as acquainted, you can call me Ina.I have been wanting to start a blog for a while now, but the trouble was always trying to begin. I would research how to set up a website, find a good-looking option, only to discover it costs money.I’m not really willing to spend a lot on upkeep for my career after college until I already have something locked down. It wouldn’t make sense to spend a lot on high-quality websites for my advertising career if I end up working at Kroger for the rest of my life as a deli worker.After the setup dilemma, I would also need to make stuff for the blog that I technically haven’t set up yet, and also try to think of a niche I could write about. I did start writing a couple of times, but then I got busy with college coursework and club activities. As for the niche, I’ll tell you what it is in a paragraph or so.The only way to begin is by beginning, so here’s my very crappy first blog post, hosted on a website maker that probably won’t be able to handle the size of my blog in the long run, so I’ll probably move everything to Squarespace when I can afford to. If you’re reading this, best to download it before it becomes lost media, because I’ll definitely make a nicer introduction post when I do that.As for my niche, I’ve decided to talk about whatever the hell I want. At least for now. There will be a focus on my interests and passions, such as drawing, writing, and sewing. The cat image used to represent this post is something I doodled last summer for fun, for example. There will also be a focus on my goals, such as making a game. This is something I haven’t started yet, but just like this blog, the hardest thing is starting.So take this post for now. My blog officially exists! How fun!
Akko - What makes you whole
The pose a child has to make to get bugspray compared to a fun activity with a similar pose. Shows the apprehension towards playing outside when you can't be spontaneous. the copywriting is about how spray steals fun
An instagram text with the same visual identity as above but with messaging aligned with a "would you rather..." question.
bus stop ad
A bus stop ad that is more on the ground and near where kids would be playing.
nontraditional
A card game that uses the bugspray pose as an ink blot test. People who guess enough things it could be get entered into a raffle
Thermacell is a device that emits a shield in your yard that protects your kids from bugs without needing buspray. Our problem to solve was convincing parents that we could make it hassle-free to get their kids to go outside and play. To do this, we aligned our brand with spontaneity by pointing out how normal bugspray gives kids more time to hesitate about going outside by having to do this pose and wait, making them think about things they would rather be doing.
Teammates were Ryan Wagner and Caitlin Givand